The world of business has been advancing into digitalization at a rapid pace. Despite this fact, many old-fashioned methods of marketing are still very valuable. One such method is signage. Signage communicates a brand’s message to consumers 24/7 and can help drive business growth. Proper signage is a huge asset to any business, especially small and mid-sized businesses. Here are a few strategies to use in order to leverage the power of your outdoor signage.
Stand Out From Your Competition
A quality business sign captures a customer’s attention, conveying both the tone and personality of a brand, along with what can be expected to find inside. Evaluate your competitive landscape proactively by visiting your competitors’ locations and taking note of their branded materials. Look at both the types of signs, as well as their designs and placements. This will enable you to determine what works and what doesn’t. Using this information, you can develop a stronger competitive positioning for your business.
Capture Customers’ Attention
Tactically surprising viewers is a hallmark strategy of creative outdoor signage, with shapes, colors, icons, messages and more all coming into play. It’s important to ensure that any surprise factor does not detract from sign detectability, legibility or comprehension. In other words, if the novelty factor does not enhance your signage’s overall effectiveness, it may be better to omit it altogether.
Illuminated Outdoor Signage
Illuminated signage is an effective means of attracting customers to a business, particularly in areas with heavy traffic flow. This type of signage is often used to advertise a company’s products and services, but it can also serve to inform the public about special offers or events that the business may be hosting.
Tech-Forward Outdoor Signage
A 2022 Yodeck survey reported that 90% of retail business owners believe digital signage enhances brand recognition. It’s a smart way to get your name out there, with the added benefit of increasing customer retention rates.
Humor is a great way to draw attention to your business and elicit a positive response from the audience. It’s a classic form of branding, and research has shown that it can lead to stronger recall rates as well as social connections with the target market.
Make a Big Impact with Your Business Signage
The final point to consider is the location of your signage. It’s essential that it be located where it will be easily spotted by anyone who passes by. This will ensure that your sign is visible to the maximum number of potential customers.
To learn more about how a high-impact signage strategy can help your company achieve its growth goals, contact Fresno Sign Company today. We have a studio near you ready to bring your vision to life with eye-catching large-format prints that will catch the attention of your target audience.