The world of business has been advancing into digitalization at a rapid pace. Despite this fact, many old-fashioned methods of marketing are still very valuable. One such method is signage. Signage communicates a brand’s message to consumers 24/7 and can help drive business growth. Proper signage is a huge asset to any business, especially small and mid-sized businesses. Here are a few strategies to use in order to leverage the power of your outdoor signage.

Stand Out From Your Competition

A quality business sign captures a customer’s attention, conveying both the tone and personality of a brand, along with what can be expected to find inside. Evaluate your competitive landscape proactively by visiting your competitors’ locations and taking note of their branded materials. Look at both the types of signs, as well as their designs and placements. This will enable you to determine what works and what doesn’t. Using this information, you can develop a stronger competitive positioning for your business.

Capture Customers’ Attention

Tactically surprising viewers is a hallmark strategy of creative outdoor signage, with shapes, colors, icons, messages and more all coming into play. It’s important to ensure that any surprise factor does not detract from sign detectability, legibility or comprehension. In other words, if the novelty factor does not enhance your signage’s overall effectiveness, it may be better to omit it altogether.

Illuminated Outdoor Signage

Illuminated signage is an effective means of attracting customers to a business, particularly in areas with heavy traffic flow. This type of signage is often used to advertise a company’s products and services, but it can also serve to inform the public about special offers or events that the business may be hosting.

Tech-Forward Outdoor Signage

A 2022 Yodeck survey reported that 90% of retail business owners believe digital signage enhances brand recognition. It’s a smart way to get your name out there, with the added benefit of increasing customer retention rates.

Incorporate Humor

Humor is a great way to draw attention to your business and elicit a positive response from the audience. It’s a classic form of branding, and research has shown that it can lead to stronger recall rates as well as social connections with the target market.

Make a Big Impact with Your Business Signage

The final point to consider is the location of your signage. It’s essential that it be located where it will be easily spotted by anyone who passes by. This will ensure that your sign is visible to the maximum number of potential customers.

To learn more about how a high-impact signage strategy can help your company achieve its growth goals, contact Fresno Sign Company today. We have a studio near you ready to bring your vision to life with eye-catching large-format prints that will catch the attention of your target audience.

While the term “outdoor advertising” may invoke images of blaring billboards alongside roads, this form of marketing actually encompasses a wide variety of media. From eye-catching transit ads to street furniture and social media posts, the opportunity for brands to leverage this type of advertising is truly limitless. This expansiveness of outdoor advertising offers brands a unique ability to capture the attention of consumers and encourage them to take action.

In fact, when combined with a well-thought-out omnichannel strategy, outdoor can be one of the most powerful channels in an advertising portfolio. With consumers noticing OOH ads in higher numbers than ever before, the potential for this media to drive brand awareness and share eye-catching calls to action is enormous. And with digital out of home (DOOH) technology and augmented reality on the rise, this form of media is poised to thrive for years to come.

One of the best ways to ensure your marketing content is effective for your target audience is by understanding and leveraging a wide range of metrics that measure the success of your signage campaigns. This can include things like traffic, click-through rates, conversions and ad recall. By tracking and recording these key performance indicators, you can identify which types of messaging or visual design resonate most with your consumers and use them to guide future marketing decisions.

While some of these ad metrics can be difficult to track with outdoor signage, other digital marketing platforms allow for a high level of customization and targeting that can help your business better reach specific consumer segments. This allows for your business to focus its marketing communications on the exact group of individuals who will respond most to them, and over time optimize your campaign’s ROI.

To ensure that your outdoor ad is receiving the maximum number of views and conversions, you need to select the right spot. This will require a certain amount of research, as you want to purchase space in locations that are frequented by your ideal customer. This will typically include retail areas, entertainment venues and transportation hubs.

Once you have the location picked out, it’s important to develop an engaging message that will resonate with your audience. While your message should be short and simple, it should also be creatively communicated in a way that catches the eye of your viewer. This is where the importance of using striking graphics and colors comes into play. If you need outdoor signs in Fresno visit https://www.fresnosigncompany.net/.