While the term “outdoor advertising” may invoke images of blaring billboards alongside roads, this form of marketing actually encompasses a wide variety of media. From eye-catching transit ads to street furniture and social media posts, the opportunity for brands to leverage this type of advertising is truly limitless. This expansiveness of outdoor advertising offers brands a unique ability to capture the attention of consumers and encourage them to take action.
In fact, when combined with a well-thought-out omnichannel strategy, outdoor can be one of the most powerful channels in an advertising portfolio. With consumers noticing OOH ads in higher numbers than ever before, the potential for this media to drive brand awareness and share eye-catching calls to action is enormous. And with digital out of home (DOOH) technology and augmented reality on the rise, this form of media is poised to thrive for years to come.
One of the best ways to ensure your marketing content is effective for your target audience is by understanding and leveraging a wide range of metrics that measure the success of your signage campaigns. This can include things like traffic, click-through rates, conversions and ad recall. By tracking and recording these key performance indicators, you can identify which types of messaging or visual design resonate most with your consumers and use them to guide future marketing decisions.
While some of these ad metrics can be difficult to track with outdoor signage, other digital marketing platforms allow for a high level of customization and targeting that can help your business better reach specific consumer segments. This allows for your business to focus its marketing communications on the exact group of individuals who will respond most to them, and over time optimize your campaign’s ROI.
To ensure that your outdoor ad is receiving the maximum number of views and conversions, you need to select the right spot. This will require a certain amount of research, as you want to purchase space in locations that are frequented by your ideal customer. This will typically include retail areas, entertainment venues and transportation hubs.
Once you have the location picked out, it’s important to develop an engaging message that will resonate with your audience. While your message should be short and simple, it should also be creatively communicated in a way that catches the eye of your viewer. This is where the importance of using striking graphics and colors comes into play. If you need outdoor signs in Fresno visit https://www.fresnosigncompany.net/.